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The Clay Hole University · Selling Your Work

Selling at Craft Fairs and MarketsPrintable pottery guide

Selling your pottery at a market on paper: picking the market, height, a sign and a price on everything, payment you tested at home, and a tally for every day you stand at a table.

$12.505 guides, 1 free
  • Skill level: Intermediate
  • 25 printable pages
  • 6 video picks
  • 8-question quiz + answer key

Flip through the free sample
  • Instant download
  • Prints on any printer
  • The lesson stays free
The printable, at a glance

What is the Selling at Craft Fairs and Markets printable guide?

It is the free “Selling at Craft Fairs and Markets” lesson rebuilt for paper: how to pick a market, why you bring twice as many small things, three levels and a cloth to the floor, taking payment when the signal drops, and the count that decides your next market. Built to be printed, read the night before and packed in the car.

Prefer to read it online first? The “Selling at Craft Fairs and Markets” lesson is free, and always will be.

  • 25printable pages, US Letter
  • 8quiz questions, with a full answer key
  • 6hand-picked videos, each with a QR code
  • 10glossary terms in plain language
  • 2workbook pages you fill in yourself
For anyone about to stand behind a table for the first time

A market is a list of things nobody tells you.

A first market usually goes the same way: everything flat on the table, no prices, a card reader set up in the car. You sell a few things and lose the fee. That is normal, and it is tuition.

The guide gives you the order of things: the market and the stock, then the table, then payment, then the day. Height, a cloth to the floor, a sign with your name, a price on everything, a reader you tested at home and a cash float that works when the signal does not.

It also gives you what a web page cannot: a tally to write in. What sold, what did not, what people picked up and put down, and what the day cost. The second market is decided by that page, not by a feeling.

Look inside

Real pages, for the night before

These are actual pages from the guide, shown here with the sample watermark.

  • Page 3 of the “Selling at Craft Fairs and Markets” printable guide: before you begin, shown with the sample watermark
    Before you beginOne page before the first market: what you will learn, what you need, what is worth knowing, the common pitfalls and what a good day looks like.
  • Page 6 of the “Selling at Craft Fairs and Markets” printable guide: the night before, shown with the sample watermark
    The night beforeWhat goes in the car, and the start of step one: picking the market and bringing twice as many small things as feels sensible.
  • Page 12 of the “Selling at Craft Fairs and Markets” printable guide: when it goes wrong, shown with the sample watermark
    When it goes wrongA flat table, no prices and a sale you cannot take, each with the fix for next time and the fix for this piece. Three more are on the pages after.
  • Page 18 of the “Selling at Craft Fairs and Markets” printable guide: the market tally, shown with the sample watermark
    The market tallyA log to write in: the fee and what the day cost, what sold, what did not, and what people asked for that you did not have.
Flip through the free sampleTen pages, free, no email required.
Why this one belongs on paper

A table, a cash box and a page of steps

A market happens with your hands full and a line forming. Paper suits that.

  • The night before, on one sheet

    What goes in the car, the table, payment and the day sit on one page you can read at the kitchen counter with the car half packed.

  • A reason for every rule

    Twice as many small things, height, a price on everything. Each comes with its reason, so you can tell what to change when a market goes badly.

  • A tally for every market

    Columns for the fee and the cost of the day, what sold, what did not and what they asked for. A few lines of notes beat a memory of what worked.

  • It does not need a signal

    A page does not lose its place when the field has no bars. It stays in the cash box, and it does not need charging.

How this one is built

Rebuilt for paper, not printed from a web page

Every guide in the series is set from scratch for print. Here is what that meant for this one.

  • Read against the studio’s own rules

    We checked the lesson against The Clay Hole’s rules and our other lessons. Where it was out of step, the guide now says what those pages say, including how small pieces share one kiln cookie, and that the table fee is divided the way the costs lesson divides it.

  • A fix for a dead zone that works in one

    The lesson first offered a payment app and a payment link for a field with no signal, and both need signal. The guide now says cash works with no signal, and that the link goes out once you have it.

  • Video notes that say what the videos say

    Each of the six video notes was rewritten from the video’s own description and chapter list, so it claims no more than they show.

  • Nothing to buy first

    The method needs a table, some crates or boxes, a cloth and the phone you already have. The guide says so.

  • A search line for every video

    On paper a video cannot play, so each one has its title and channel to search for, and a code that opens it.

  • Codes that keep working

    Every link is a short Clay Hole address. If a page moves, we repoint the address and your printed copy still goes to the right place.

Why the University is free

The lesson is free. It always will be.

All of the teaching in this guide comes from the free “Selling at Craft Fairs and Markets” lesson, and that lesson is not going anywhere.

A market is a list of things nobody tells you, and lists belong on a page you read the night before with the car half packed.

If you want to try it with us, ask the studio team about the markets other members have done. We would love to see what you make.

Dan Pearce, founder of The Clay Hole
The series

Build a little pottery library

Every printable guide in The Clay Hole University series takes one free lesson and rebuilds it for paper, with workbook pages, a glossary and a quiz with a worked answer key. Each one keeps its number for good, so a guide you buy today is the same guide in the same place next year.

Put any five printable guides in your cart and the cheapest one is on us. Put in nine and the two cheapest are on us. It happens automatically at checkout, no code to remember.

See every printable guide

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Sits next to

Three lessons that pick up where this one leaves off

Each one is free to read online, and the codes in the guide take you straight there.

Questions

Good to know

How is this different from the free lesson?
The teaching is the same, and the free lesson is not going anywhere. The guide is that teaching rebuilt for paper: a learning dashboard at the front, a market tally to write in, a one page sheet for the night before, a glossary and a quiz with an answer key that explains every answer.
Do I need to be a member of The Clay Hole to use it?
No. The method works at any market. Where a line is only ours, such as how members sell under their own names, the guide says so.
Does it tell me how to run my business or handle sales tax?
No. It teaches selling at a table. For tax it says to ask the market organizer or your state’s small business office, and to keep the tally sheet, which is the notebook an accountant asks for.
Is this too early for me?
It is marked Intermediate because it assumes you already make pots you would sell. It assumes nothing else, and the glossary fills in the words.
Do the videos play on paper?
No. Each video has its title and channel to search for and a code that opens it. The six videos come from other makers and market people, and none of them is ours.
Do I need a fancy printer?
No. It is set for an ordinary home or office printer on regular US Letter paper, with nothing important near the edges, so normal printer margins cut nothing off.
Does it print in black and white?
Yes. The text, the tick boxes and the tables are black on white, and color is used for headings and small labels.
Can I use it on a tablet or phone instead?
Yes, it is a normal PDF and opens anywhere. Most people print the one page sheet for the car and the tally for the table, because paper does not need a signal.
Can I print just part of it?
Yes, and most people do. The one page sheet and the market tally are the two worth taking to the table. They are numbered pages like any other, so you can print those and leave the rest on a screen.
How does delivery work?
It is a digital download. The link arrives by email and on the order confirmation page right after checkout, so you can have it printed and in the car the same evening.
What happens if the guide is updated?
Every edition carries its version number on the last page. When we correct or improve one, the new edition replaces the old one in the shop, and we can send the updated link to anybody who already bought it.
Can I share it?
It is licensed for your own use. Print as many copies for yourself as you like, on as many of your own devices as you like. Please do not pass the file on, upload it or use it with a class or a group without asking us first.

Small things, height, a price on everything, a reader you tested

Pick the market, set the table, test payment at home, say hello and count the day. The guide keeps every step in front of you in the car and at the table.

Get the guide · $12.50

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