After the rumors

I Will Never Trash Your Studio. Not Even Now.

A few days ago I wrote about the rumors. This is the other half: why I don’t badmouth other studios or their owners, and why I think quiet confidence wins every time.

October 23, 202613 min read

By Dan Pearce, founder of The Clay Hole in Draper, Utah.

Illustration of Dan Pearce in a gray beanie and a clay-smudged apron, standing calm and smiling in a busy pottery studio while members laugh, throw and hand-build behind him.

A few days ago I published a post with the word hell in the title.

This week I went back and changed it to heck.

That’s about the best measure I can give you of where my head is at right now. I’m feeling a little more zen than I was at one in the morning last weekend, and I’m back to giving pretty close to zero cares about whatever is being said about me at other studios.

Pretty close.

So this time I want to talk about the other side of it. Why I don’t badmouth other studios. Why I don’t trash their owners. And why I think quiet confidence is the better play for any business owner, even on the weeks when staying quiet is the last thing I feel like doing.

(Yes, I see the irony of saying that on the same blog where I just spent eight minutes on the rumors. I’ll get to that.)

Because the urge to fight back is real, and I don’t think anybody talks about it enough.

When you own a studio, it can feel like you have a narrative to control every single day. Every person you ever have to ask to leave walks out the door with a story about you, and you don’t get to go along with them and tell your half. A lot of eyes are on you, and one loud person with a grudge could do real damage to a name you worked really hard for.

So you feel this constant pull to explain yourself, to correct the record, and to get your side of things out there before their side gets any further down the road.

I’ve felt that pull plenty.

One of those nights produced a blog post with a swear word in the title.

But here’s where I’ve landed.

If other studios want to scoop up the people I kick out of here and gobble up every bad thing those people have to say about me, so be it.

If they want to believe every perspective, every lie, every attempt to hurt me, so be it.

If they want to live in that negativity and turn it into stories of their own, so be it.

I can’t control anybody or anything except what happens inside The Clay Hole.

And every time they do it, they’re only helping me.

Let me explain.

The Clay Hole is full of people who came looking for exactly the kind of studio we are.

Positive. Happy. Full of good humans who are trying. Loaded to the max with everything a person could ever want out of their time with clay. Contests. Parties. Free pottery for friends. Community. Heck, we’ve even got karaoke and trivia.

So how did I fill this place with so many of our people?

It was pretty simple. I focused on everything great we’re doing, and I had an absolute blast with our members while we did it. I’ve always been confident that showing people what we have is far more powerful than telling them what other studios don’t have. Or why they aren’t as good. Or how bad their owners supposedly are.

Every studio, no matter its size, has a good side and a bad side. Every studio has its own appeal to its own people. It either works for the person looking for their place, or it doesn’t.

That’s all true of The Clay Hole, too.

This place isn’t for everybody. I’ll be the first to say it. But I don’t want everybody here.

I want my people here. I want Clay Hole people. I want the people who want to be at a place like this one.

Which is exactly why I don’t sit around griping to my members about the other studios.

And believe me, the material is there. The gossip, the rumors and the vitriol are all rampant about The Clay Hole right now, and some weeks it would be the easiest thing in the world to vent about.

But if I spent my nights moaning about all of that to the people at my tables, I know exactly what would happen. It’s not that I’d lose my people.

It’s that I’d replace them.

One complaint at a time, I’d trade them in for the kind of people I don’t want to sit with every single night: the negative ones, the ones who love the drama, and the ones who are always somebody’s victim. Because a room full of griping is exactly what those people go looking for.

Why on earth would I do that?

It’s not that I’d lose my people. It’s that I’d replace them.

Psychologists actually have a name for the other half of this. It’s called spontaneous trait transference, and in a well-known set of studies, people who described somebody else’s traits ended up with those exact traits pinned on themselves by whoever was listening. Call another owner petty, and the person you’re talking to quietly files you under petty.

I would like to not be the petty one.

It works the same way in business. One study in the Journal of Marketing Research found that ads putting down a competitor were seen as less believable, and people ended up liking the company behind them less, mostly because they thought less of whoever did the putting down.

To the other studio owners.

Now, if you own one of the other studios around here, this next part is for you.

Believe me, I get that it’s scary to have somebody like me open up down the road. Somebody who probably has a bigger studio that’s probably more decked out, with probably more glazes, more wheels, more members and more resources, and probably a better website, too. Probably fill in the blank.

I get it. The Clay Hole probably seems impossible to compete with.

But there are three things I want you to remember.

First, it wasn’t just the money.

Money helped. Of course it did. But it was never only that.

Take the website. I built it myself, by giving up every single night, early morning, weekend and holiday for months and months and months. The hundreds of pieces of finished pottery sitting all over the studio cost me those same nights and weekends. So much of what you see in that building came out of blood, sweat and, yes, more than a few tears.

Any studio owner willing to do the same can have the same world-class look and feel. I promise.

The question is whether they’re willing.

Most people aren’t. I don’t blame them. It’s a ridiculous way to live.

Second, we aren’t in competition. We never have been.

If anything, The Clay Hole existing is good for the smaller studios around it. Plenty of people who try us out find it’s too busy for them, so they go find a smaller, quieter room to work in, and some of them end up in yours. I’m okay with that. Surely you are, too.

On the flip side, I offer some things that some of your people want more of. Hopefully that’s okay, too.

We all feed each other.

I already wrote a whole post about this, back when I made a kiln pun I’m still very proud of. This time I went looking for the research, and it turns out this isn’t just me being sentimental.

Economists who studied hotels in Texas found that hotels clustered near their competitors could pull in more customers together, and the smaller, independent ones gained the most from having neighbors. Another team looked at every new car sold in Ohio from 2007 to 2014 and found that when a dealership closed, the dealers near it could actually get hurt, even though they suddenly had less competition. People like to go where they can compare.

Pottery studios aren’t car lots. Thank goodness. But people who fall for clay go looking for more of it, and every good studio in this state makes more of those people.

Utah is only now finding its footing as a place for pottery and art. The more people all of us can get loving it, the more every one of us is going to succeed.

Third, we’re all fighting the same battles.

Every one of us, no matter the size of our studio, is dealing with inflation, difficult members, online reviews, a shaky economy and people who are scared to spend money while it’s shaky. We all have connections that don’t end well, hurt and betrayal, rent hikes, people we care about who disappear, staff problems, kilns that break down, and the occasional member’s piece that we mess up. Burnout. Fatigue. Stress. And the constant fight to keep loving the craft that made us open these places to begin with.

I could go on.

Just this week, I had to call the police and report one of my own former employees. I had to turn down advances from somebody I’m not interested in dating. I had to shut down a possible connection because it just wasn’t right.

My most dedicated member got frustrated with me over something I had no actual part in (except that I did, because it’s my studio). Two of my favorite members told me they’d have to quit, because one of them had just been laid off. I had to handle an HR situation between employees that I never in a million years thought I’d have to handle.

My parking lot flooded. My number one employee turned in her notice. She loves it here, though, so we found a better fit for her, and she’s sticking around. I had to give an ultimatum to a member who rarely cleans up. And I got hit with $2,800 in expenses I didn’t see coming.

I’m sure I’m forgetting something.

It’s only Friday.

Every studio owner reading this knows exactly what I’m talking about. Your list looks different than mine. But you have one. And next week, every one of us will have a brand new one.

So maybe, instead of staring at how we’re different, we could look a little more at how we’re the same. Maybe we could appreciate the battles every one of us is fighting, every single week.

I’m doing my best to stay positive through all of it, and to help the pottery scene in Utah grow as a whole.

On my own website, I’ve written great things about every other studio around here that I could find. I’ve written fair comparisons. I list other studios as real options for people who live closer to them. My page for Pleasant Grove flat out tells people that if a six-week course is what they want, they shouldn’t drive to Draper at all, because there’s a studio in their own city that runs one.

And this blog?

This blog is this blog. I don’t push it. I don’t pass it around. I quietly link to it in the menu, and that’s about it. I write here because I’d go insane trying to run this place if I didn’t. As every one of you knows by now, running a pottery studio is hard.

But outside of this blog, I do my best to never say a bad word about another studio or its owner.

I don’t have to.

I’ve heard plenty of rumors about other studios, too. People walk in here all fired up about the last place they worked out of. The toxic owner who ran it. How they were never welcome there.

Those people never last long at The Clay Hole.

Almost always, the same thing that went on over there goes on over here. It’s the same story as the people I get rid of, just walking in the other direction.

So I’ve learned I would much rather meet any studio owner for myself. Most of the ones I’ve met have been wonderful and kind, exactly the kind of people I love being around. A few definitely weren’t. But at least I got to figure that out on my own.

I don’t know how other studio owners handle it. But at The Clay Hole, I never stop fighting to get rid of the wrong people.

The hurtful ones. The ones who won’t take no for an answer, the ones who are here for the wrong reasons, and the ones who don’t keep my members or my staff feeling safe. The ones who bring bad energy into a room that a whole lot of people worked really hard to make good.

I could go on.

And guess what. When you get rid of people like that, they almost always go on a war path.

They don’t rest until they find the people who want to believe them. They tell half-truths and leave out all sorts of things, and they fine-tune the story every single time they tell it, getting better and better at telling it as they go.

That last part matters more than it sounds. Researchers have shown that hearing a claim over and over makes it feel more true, and one study found that held even when people already knew the right answer. A story told fifty times starts to sound like the truth, mostly because it’s been told fifty times.

And what an easy story it is to tell. You got kicked out by the owner of The Clay Hole, and he isn’t there to give his side.

He’s toxic. He’s incompetent. He hates artists. He uses AI, so he must be evil. He only hires young girls, and he tries to date everybody who walks through his front door. He’s mentally unstable. He’s a tyrant. He’s a narcissist. He’s a terrible human.

Fill in the blank.

They’ve said all of it. They’ve spread all of it.

So here’s my question for anybody who catches themselves wanting to believe any of it. Or all of it.

Are there some tougher questions you should be asking? About the person telling you the story? And about you?

Why do they need you to believe it? What did they leave out? And why does it feel so good to hear?

I’m not asking anybody to take my side. I’m asking you to take a good long look at who is selling the story, and at why they need to sell it so badly.

Better yet, come meet me. Come to a class, see the place, see the people, and then judge me for yourself.

And until you do, maybe take everything you hear with a grain of salt. Including everything you read here.

Here’s what running this place has taught me.

I can’t make everybody like me, and I can’t stop every story. I also can’t follow every person I’ve ever had to ask to leave around the valley, explaining my half to whoever will listen.

What I can do is make The Clay Hole the best room I know how to make, every single night, and trust the people who want a room like that to find it.

That’s the quiet confidence part. It isn’t silence. It’s pointing every bit of my energy at the one thing I actually get to control.

It isn’t silence. It’s pointing every bit of my energy at the one thing I actually get to control.

So to every other studio owner in this state, the ones who’ve been kind to me and the ones who haven’t.

I will never trash your studio.

Not even now.

Dan Pearce

Founder of The Clay Hole

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Dan Pearce, author, artist, and potter, at work on pottery at The Clay Hole studio in Draper, Utah

About the author

Dan Pearce

Founder of The Clay Hole · Draper, Utah

Dan Pearce is an author, artist, and the founder of The Clay Hole in Draper, Utah. Before pottery, he spent a decade as one of the most-read bloggers in the world. His blog, Single Dad Laughing, ranked #2 among personal blogs worldwide and drew more than a billion reads before he retired it in 2020. He has published six books, including the memoir The All-Important, Well-Fed, Giant White Man, and built an audience of more than three million followers. He has also worked professionally as an animal artist, illustrator, body painter, and poker player. Not in that order, and yes, all of those are real.

In 2022 he launched Dan Pearce Ceramics, known for one-of-a-kind pieces he has never once duplicated, and every sale went toward building The Clay Hole: 10,000 square feet, more than a million dollars invested, and a community of hundreds of members built from the ground up to put people first. Of everything he has made in twenty-five years of chasing creative work, he considers the community the best of it.

The full story, wins and faceplants included →