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The Clay Hole University · Selling Your Work

Getting Your Pottery Into GalleriesPrintable pottery guide

Getting into a gallery on paper: a body of work, a price that half of covers your cost, a one page wholesale sheet, one weekday email, and a log of every gallery you visit.

$16.005 guides, 1 free
  • Skill level: Advanced
  • 23 printable pages
  • 4 video picks
  • 8-question quiz + answer key

Flip through the free sample
  • Instant download
  • Prints on any printer
  • The lesson stays free
The printable, at a glance

What is the Getting Your Pottery Into Galleries printable guide?

It is the free “Getting Your Pottery Into Galleries” lesson rebuilt for paper: what a gallery is actually looking at, how to build a body of work, how to set a retail price so wholesale works, the one page wholesale sheet, and the email and the visit. Built to be printed, kept beside you while you write to a gallery, and written in.

Prefer to read it online first? The “Getting Your Pottery Into Galleries” lesson is free, and always will be.

  • 23printable pages, US Letter
  • 8quiz questions, with a full answer key
  • 4hand-picked videos, each with a QR code
  • 9glossary terms in plain language
  • 2workbook pages you fill in yourself
For anyone with a shelf of good pots and no idea how to approach a gallery

A gallery buys a maker, not a pot.

The pot you made this month is probably good. The question a gallery asks is a different one: could a customer pick your work out across a shelf, and could you make it again next March? The guide starts there.

It gives you the order of things: a body of work that looks like one person made it, a retail price set so that half of it covers your cost, a one page wholesale sheet, a visit as a customer, and then one email on a weekday. It also says what to do for each of the six ways this goes wrong.

And it gives you what a web page cannot: a log to write in. Which gallery, what they stock, what they charge, the day you emailed and what came back. A few galleries in, you will see which shelf yours belongs on.

Look inside

Real pages, for beside the desk

These are actual pages from the guide, shown here with the sample watermark.

  • Page 3 of the “Getting Your Pottery Into Galleries” printable guide: before you begin, shown with the sample watermark
    Before you beginOne page before the first step: what you will learn, what you need, what is worth knowing, the common pitfalls and what a good result looks like.
  • Page 6 of the “Getting Your Pottery Into Galleries” printable guide: what you need, and step one, shown with the sample watermark
    What you need, and step oneThe six things to have before the email, and the start of the body of work step. The rest of it is in the full guide.
  • Page 11 of the “Getting Your Pottery Into Galleries” printable guide: when it goes wrong, shown with the sample watermark
    When it goes wrongThe first two of six ways it goes wrong, with the fix for next time and the fix for this piece. The other four are on the next page.
  • Page 16 of the “Getting Your Pottery Into Galleries” printable guide: every gallery i visited, and what came of it, shown with the sample watermark
    Every gallery I visited, and what came of itA log to write in: what they stock and charge, who shops there, the day you emailed and what came back.
Flip through the free sampleTen pages, free, no email required.
Why this one belongs on paper

A sheet, a list and a log

Writing to a gallery happens with a draft open on one screen and your photographs on another. Paper suits that.

  • The sheet and the email where you can see them

    The one page wholesale sheet and the email are each a short tick list on a page you can keep beside the keyboard while you write.

  • A reason for every rule

    One retail price, a weekday, one follow-up. Each comes with its reason, so you know what to change when a gallery says nothing.

  • A log for your own galleries

    Columns for what they stock, who shops there, when you emailed and what came back. A few lines of notes beat a memory of who said what.

  • It stays put while you work

    A page does not lock its screen, and it does not lose the sheet when you open the email.

How this one is built

Rebuilt for paper, not printed from a web page

Every guide in the series is set from scratch for print. Here is what that meant for this one.

  • Read against our other lessons

    We checked the lesson against The Clay Hole’s own lessons on selling, photographing and costs. Where it was out of step, the guide now says what those pages say.

  • Claims with a source or none

    A few lines in the lesson had no source behind them, such as how much of a sale a consignment shop keeps. The guide now says to agree the split in writing instead of quoting a number.

  • Video notes that say what the videos say

    Each of the four video notes was rewritten from the video’s own description and chapter list, so it claims no more than they show.

  • Nothing to buy

    The method needs your pots, your photographs and a way to send an email. No special tools.

  • A search line for every video

    On paper a video cannot play, so each one has its title and channel to search for, and a code that opens it.

  • Codes that keep working

    Every link is a short Clay Hole address. If a page moves, we repoint the address and your printed copy still goes to the right place.

Why the University is free

The lesson is free. It always will be.

All of the teaching in this guide comes from the free “Getting Your Pottery Into Galleries” lesson, and that lesson is not going anywhere.

The pot you made this month is probably good. The question a gallery asks is a different one: could a customer pick your work out across a shelf, and could you make it again next March?

If you are making that year of work here, ask the studio team which of our clay bodies to build it in. We would love to see where you take it.

Dan Pearce, founder of The Clay Hole
The series

Build a little pottery library

Every printable guide in The Clay Hole University series takes one free lesson and rebuilds it for paper, with workbook pages, a glossary and a quiz with a worked answer key. Each one keeps its number for good, so a guide you buy today is the same guide in the same place next year.

Put any five printable guides in your cart and the cheapest one is on us. Put in nine and the two cheapest are on us. It happens automatically at checkout, no code to remember.

See every printable guide

  • 5guides in your cart1 on us
  • 9guides in your cart2 on us
Sits next to

Three lessons that pick up where this one leaves off

Each one is free to read online, and the codes in the guide take you straight there.

Questions

Good to know

How is this different from the free lesson?
The teaching is the same, and the free lesson is not going anywhere. The guide is that teaching rebuilt for paper: a learning dashboard at the front, a gallery log to write in, a one page summary, a glossary and a quiz with an answer key that explains every answer.
Does The Clay Hole place members in galleries?
No. Members approach galleries and shops under their own names. The guide is how to do that well, and it says so where a line is only ours.
Do I need to be a member of The Clay Hole to use it?
No. The approach works for any potter anywhere. Where a line is only ours, the guide says so.
Does it cover wholesale and consignment?
Yes. It explains both, says what goes in a one page agreement for each, and points to videos from makers who sell to shops. It does not quote a split, because that is for you and the gallery to agree in writing.
Is this too early for me?
It is marked Advanced, because it comes last in our selling lessons. It works best with about a year of selling behind you, and it says so. The glossary fills in the words.
Do the videos play on paper?
No. Each video has its title and channel to search for and a code that opens it. The four videos come from other makers, and none of them is ours.
Do I need a fancy printer?
No. It is set for an ordinary home or office printer on regular US Letter paper, with nothing important near the edges, so normal printer margins cut nothing off.
Does it print in black and white?
Yes. The text, the tick boxes and the tables are black on white, and color is used for headings and small labels.
Can I print just part of it?
Yes, and most people do. The one page summary and the gallery log are the two worth having beside you. They are numbered pages like any other, so you can print those and leave the rest on a screen.
How does delivery work?
It is a digital download. The link arrives by email and on the order confirmation page right after checkout, so you can have it printed and beside you the same evening.
What happens if the guide is updated?
Every edition carries its version number on the last page. When we correct or improve one, the new edition replaces the old one in the shop, and we can send the updated link to anybody who already bought it.
Can I share it?
It is licensed for your own use. Print as many copies for yourself as you like, on as many of your own devices as you like. Please do not pass the file on, upload it or use it with a class or a group without asking us first.

One body of work, one sheet, one weekday email

Build the twelve, set the price, write the sheet, visit as a customer and send one email. The guide keeps every step in front of you.

Get the guide · $16.00

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Depending on what you are doing, ceramics may involve extreme heat, kilns, electricity, gas, flame, sharp tools, spinning machinery, heavy equipment, pressurized equipment, silica-containing dust, fumes, chemicals, raw materials, stains, oxides, glazes, combustible materials, hot surfaces, breakable objects, and other hazards capable of causing serious injury, illness, property damage, fire, or worse.

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