An illustration of glowing sand streaming out of a living room television and a phone on the couch, pouring through a tall hourglass, and landing in the hands of a woman throwing a pot at a wheel in a warm pottery studio
An open letter from Dan Pearce

You have more time than you think.

People tell me every week that they do not have the time for this, and I believe them. Then one Sunday morning my own phone told me exactly where my week had been going, and I stopped arguing with anybody about it.

The whole letter. Switch to Nutshell if you would rather I got to the point.

I was sitting on the edge of my bed on a Sunday morning when my phone told me my screen time was up eleven percent that week. Up from what? And then I made the mistake of tapping through to find out.

Twenty-something hours. In one week.

On a device the size of a sandwich.

I sat there a while.

The number was not the part that got me. I have known I am on my phone too much for a long time now, in the way you know a thing without ever having to look at it. What got me was that I could not account for a single one of those hours. I could tell you exactly where my studio hours went that week. My hours hanging out with my son. My work hours. I could have itemized all of it on a napkin.

So where had the rest of it gone?

Twenty-something hours had just evaporated. In three and four minute pieces. Standing in a kitchen waiting for water to boil. Sitting in a parked car outside a grocery store with the engine already off. Lying in bed at 11:40 at night telling myself one more (and by that, I mean 2 a.m.).

I was not choosing those hours. I was defaulting to them.

People tell me every week that they do not have time for this, and I believe them. They have a job, a commute, a kid with a thing on Tuesdays, and a house that keeps quietly needing something. That is a real life and it is genuinely full.

I am telling you this because of a conversation I have almost every week, and because for a long time I handled it badly.

Somebody emails me, or corners me at a party once they find out what I do for a living. They love the idea of it. They mean it, too, you can hear that they mean it. And then comes the sentence.

I just do not have the time.

I used to argue. I would start doing math at them, out loud, like a lunatic, and I would watch their face quietly close for the rest of the evening. Nobody in the history of the world has ever been talked into a hobby by a man doing arithmetic in their direction.

So I stopped arguing. And I started believing them instead.

Because they are not lying to me. They have a job, and a commute, and a kid with a thing on Tuesdays, and a house that keeps quietly needing something. That is a real life and it is genuinely full.

But full is not the same as spoken for.

So why does the week always come up short when you total it? Here is what I think, and I want to be careful about it, because this is not a character flaw and I am not about to tell you that you lack discipline.

Time you spend on purpose feels like time. Time that leaks does not feel like anything.

So when you add up your week in your head, you count the job and the commute and the Tuesday thing and the house. You do not count the leaks, because the leaks never registered as hours in the first place. They registered as waiting. As the small gray spaces between the real parts of the day.

Then you total it up, you come up short, and you decide there is no room in there.

There is room.

It is just sitting in a form you cannot see without looking it up.

Which is the whole reason I am about to point you at a settings screen instead of asking you to want it more. Wanting it more is not a plan. Motivation turns up in January, leaves in February, and has never once helped anybody finish a thing.

A number on a screen is a fact. And facts are much easier to argue with.

So go and get yours. I will wait.

On an iPhone it is Settings, then Screen Time, then See All App and Website Activity, and the number you want is the daily average sitting at the top of the week. On an Android it is Settings, then Digital Wellbeing and parental controls, and it opens straight onto it.

4 hours Drag it to your real number. Nothing is saved and nothing is sent anywhere.
30 min6 hrs12 hrs
28 hrsOn your phone, in one week
12.5%Of that, is what one night costs
24.5 hrsStill yours for the phone afterward

So one night costs a small slice of what the phone already takes, and the rest of it is still yours. That is the whole argument, and you just did the math on it yourself.

A slider, not a study. It uses your number, and it assumes you would trade the time rather than find it somewhere new, which is the honest version of how this works.

Whatever it said, it is not a moral failing and I am not going to treat it like one. Mine was ugly. I told you mine first on purpose.

And if it came out genuinely lean, then it came out lean, and your no is a real no. I would honestly rather you close this letter than sign up for something in a season that cannot hold it.

Now here is the part I would not have believed before we opened in March of 2025.

The members who show up like clockwork are almost never the ones with open calendars. They are the ER nurse. The guy with four kids. The woman who drives to Provo and back every single day and gets home at six. The people whose weeks are visibly, obviously, exhaustingly full.

And the ones who told me at sign-up that they had all the time in the world? Those are the ones I end up messaging about pausing their membership.

I have a theory about it. I could be completely wrong. Here it is anyway.

A busy person does not have spare time, so somewhere along the way they stopped treating anything as spare. The night goes into the calendar like a shift, because a calendar entry is the only thing that survives a week like theirs. It gets the same protection their job gets, because it has to.

Meanwhile a person with an open Wednesday has nothing to protect it from. So the night stays soft.

And soft things get eaten. Not by anything dramatic. By a text at five o'clock and a couch that is right there.

They are not more disciplined than you. They learned earlier that nothing unscheduled survives.

So if you are looking at your week right now and feeling like there is no room in it, you may be closer to this than the person who thinks it will be easy.

Which is either encouraging or deeply annoying depending on your mood today. I mean it either way.

I should be honest about what you would actually be buying, because if you think it is pottery you are going to be disappointed somewhere around month two.

You would be buying three and a half hours where your phone is face down and nothing you touch is urgent.

That is it. That is the product.

The clay is the excuse. It happens to be an unusually good excuse, because it takes both hands, it does not work at all if you rush it, and it is physically impossible to scroll while you are centering. So the phone goes in a bag. Or onto a shelf with muddy fingerprints all over it. Either way it is not in your hand.

The pots are a byproduct. Some of them turn out genuinely good, and I am not going to pretend there is nothing like handing somebody a mug you made, because there is nothing like handing somebody a mug you made.

But that is not why anybody renews in month nine.

They renew because they found the only three and a half hours in the week that belong to them, and they are not giving them back.

And then there is a second thing, which I take no credit for at all, because I did not design it and I did not see it coming.

You end up knowing a few people. And eventually a few dozen people.

Not close friends, necessarily. Just faces who know your name, and who remember that you were fighting with a lid last week, and who ask you how it turned out.

Adults do not get handed many rooms like that anymore. I did not understand how much that mattered until I watched somebody walk in here alone in January and walk out in June with plans.

So say you do it. Say you look at your number, and you decide some of it is worth trading. What then?

Almost nobody who quits quits because they stopped wanting it. They quit because the night was never actually protected, and an unprotected night gets eaten in about three weeks.

One night a week is about fourteen hours a month at the wheel. That is not much, and it is more than you think, because throwing is a physical skill and physical skills reward regularity far more than they reward intensity. Your hands forget in a month. They do not forget in a week.

Here is what I have watched work.

None of it is about wanting it more.

0 of 7 ticked

If you only do the first one, do the first one.

Everything else on that list is just a way of protecting a day that already has a name.

There is a part of this I would rather skip, so here it is.

It costs money. I am not going to put the numbers in a letter, because you can find those in about nine seconds and this is not that. What I will say is that it is a real line on your card every month, and there will be a month where you barely turn up and pay for it anyway. That month comes for everybody. Usually the one with the holiday in it, or the flu.

It costs money, and I am not going to put the numbers in a letter. It is a real line on your card every month, and there will be a month where you barely turn up and pay for it anyway.

The first night is awkward, too. You will not know where anything lives, your first pot will be bad, and you will be certain that everybody around you already knew what they were doing. They did not.

And some nights are just bad nights. Everything you touch collapses, you leave with less than you came in with, and you get the distinct feeling that you are somehow worse at this than you were last week. Occasionally you will be right about that.

None of that is a sales pitch. It is just true, and I would rather you knew it while walking away is still free.

Because sometimes the honest answer is not this month. If your number came out lean, or the money is not there right now, then it is a no for a while, and that is a real answer rather than a failure. I would rather you start in April and stay than start this week and resent it by June.

Three sentences I hear a lot. Two of them are correct.

The first one is “I am not creative.” You are not being asked to be. Centering is a physical skill, closer to a golf swing than to painting, and the first ten hours of it are pure mechanics with nobody's personality involved. Creative turns up later, uninvited, once your hands have stopped panicking. And if it never turns up, you still made bowls.

The second is “I would have to give something up.” Yes. That one is exactly right and I am not going to soften it for you. Something in your week is going to get three and a half hours smaller. The only question this whole letter has been asking is whether you know which thing it would be, and the phone in your hand has a ranked list of candidates on it.

The third is “I will start in January.” Maybe. But I have watched a lot of Januaries go past now, and the people with a shelf are the ones who started on a random Thursday in September for no particular reason. The date is not the thing that makes it work. The calendar entry is.

I want to tell you what a Tuesday actually looks like, because I do not think anybody describes it right.

You arrive tired. Everybody arrives tired. That part never changes and I have stopped expecting it to.

Then you sit down and put your hands into something cold and heavy, and for the first twenty minutes you are mostly just annoyed. The clay is off center. Your shoulders are up around your ears. You are still carrying whatever the day handed you on the way out the door.

And then, somewhere around minute twenty-five, without ever deciding to, you stop thinking about it.

I cannot tell you when that happens. I have never once caught it happening, not in myself and not in anybody else. I only notice afterward, when the room has gone quiet in a particular way. Twenty people working. Nobody talking much. Somebody laughing at their own pot. Somebody else quietly swearing at something that has gone oval.

You will not remember most of the pots. You will remember that for three and a half hours, nothing was on fire.

That is the part I could not have led with, because it sounds like nothing written down.

It sounds like an evening. It is an evening.

You go home quieter than you arrived. And at some point later in the week, you notice you are already thinking about the next one.

I am not going to tell you that pottery will fix your week. It will not. I have been doing this a long time and my week is still my week, and my screen time is still not what I would like it to be.

But I have watched a lot of people walk in here saying they had no time. Then quietly rearrange a Tuesday around it. Then get protective of that Tuesday, in a way I recognize from my own week.

Not because pottery is magic. Because it turned out they did have three and a half hours, and once they had seen where those hours were actually going, they wanted some of them back.

But I have watched a lot of people walk in here saying they had no time, and then quietly rearrange a Tuesday around it. Not because pottery is magic. Because it turned out they did have the hours, and once they had seen where those hours were going, they wanted some of them back.

Open the app. Look at the number. Then do whatever you want with it, including nothing at all.

That is the whole letter.

If the honest answer is not this season, I will not think any less of you, and I will still be here. But if it is this season, pick the night first, before anything else.

The night is the part that decides.

And if you do end up here on a Tuesday, I am easy to spot. I will be the one in the corner explaining to a bowl exactly how it has disappointed me.

DanDan Pearce, founder of The Clay Hole
Draper, Utah

P.S. You are going to ask whether one night a week is really enough to get anywhere. It is, and slower than you would like. Throwing rewards regularity far more than intensity, so one night every week beats four nights crammed together and then nothing until March.

P.P.S. You are also going to ask what happens if you miss a week. Nothing happens. Nobody emails you. The only thing that ends memberships is deciding that missing one week means you have already failed, so decide now that it does not.

If you want more of this: Keep Trying New Things and Plan or No Plan are about what to do with the night once you have protected it.

And if you are curious: Imposter Syndrome as a Potter is for month three, when the time is no longer the problem, and Comparison Is the Thief of Joy is about the other thing the phone does to potters.